Cellugy & circular economy

Companies explain success in different ways. They have different values and believes that enable dreams to become reality. It takes time to achieve purposeful outcome and this time demands for sustainable actions. You might know now that Sustainability is a necessary buzz concept. Breaking it down would mean considering initiatives that strive for economical superiority, social impact and environmental awareness. These three pillars have a different maturity level in companies, depending on the company stage in the market. For a stronger competitive advantage and for an easier relatedness to the company, startups find the social and environmental initiatives very suitable for a compelling dream. Meanwhile, the economical way through the business model is what gives life to the dream.

Let us see how Cellugy has leveraged sustainability to protect both planet and food!

Packaging makes a difference in the food supply chain and it facilitates the safe transit and storage of the food, thus ensuring certain quality standards and preventing food waste. However, the case of plastic packaging has been “hashtag-ed” among growing concerns of waste and unnecessary resource use. Besides the environmental harm, the way plastics are currently produced, used and discarded in most cases fails to capture the economic benefits of a more circular approach. 15 million tons of plastic waste is contributed by packaging in Europe each year and current initiatives to handling plastic, such as collection schemes or modern recycling methods, have shown some effectiveness in reducing the amount of plastic mounted into the environment, but they fail to tackle the core problem: The material itself. In Cellugy, we decided to take action and use our knowledge to develop a 100% bio-based material.

How does Cellugy contribute to an Environmental Win through Circular Economy?

Circular Economy (CE) is currently promoted by several businesses around the world, national governments, and EU, in case of Europe based initiatives. Mostly practitioners as representatives of these institutions emphasize CE as material reuse, product-remanufacturing, component upgrading and so on. Cellugy’s biomaterial has a unique feature: It uses locally sourced raw material by optimizing fruit surplus and its waste from local farmers in Denmark. Any plant that contain sugar, can be used from us to pursue a packaging with the same features as conventional plastics (i.e. transparent, flexible and resistant to temperature & water), but harmless to the environment. If compared to oil-based plastics, the carbon footprint and energy consumption through Cellugy’s material can be reduced up to 60-80 %. Earth has limited assimilative capacity and thus products, components and materials should be kept at their highest utility. Finally, Cellugy’s biomaterial is home compostable: you can simply throw our packaging away in your ordinary compost heap or organic waste bin; it will disintegrate and break down to fertile compost even at room temperature. We ensure an effective after-use economy with our material disposed properly.

Next for Cellugy: Social and Economical Win Long story short – we aim in enhancing the society’s sense of community, cooperation and participation through circular economy, though the gain for the social aspect is relatively implicit. Lastly – we hope that our responsible and green business image will facilitate the opening of new markets in reducing waste management costs.

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